Peter Moore: EA Wants To Be The Biggest Sports Brand

[Nikos Kartalis]

EA is trying to do good and compete well with the heavy competition in Sports video games era and if you consider Madden 09 the upcoming Fifa 09 EA Sports is doing quite well the last year.

Here is Peter's Moore interesting quote on EA as a sports Band:

EA has had an extremely successful sports brand for years, but we’re evolving with new experiences targeting new consumers in our space... There’s a hunger that fuels our teams to challenge to be the leading sports brand in the world... We need to knock down the barriers to those who find the learning curve of our games too steep, and find new areas in sports – and health and wellness — that our brand can truly make a difference.



EA sets sights on becoming leading sports brand [MCVUK]

News Source | Kotaku.com